Pizza Hut Transformation Agreement

In mid-May, Pizza Hut signed a Landmark Deal with Telepizza Group, the largest non-U.S. company. Pizza delivery companies worldwide with more than 1,600 stores in 20 countries. The strategic agreement and the master-franchise alliance establishes a pattern of rapid growth in Latin America (without Brazil), the Caribbean, Spain, Portugal and Switzerland. In concrete terms, the Telepizza Group plans to open at least 1,300 new subsidiaries over the next 10 years, for a total of 2,550 subsidiaries over 20 years. The vast majority of new store openings will be Pizza Hut, including all stores in Latin America and the Caribbean. This will double Pizza Hut`s presence in the covered regions, give it the number 1 in the category in Latin America and the Caribbean in terms of number of units, „and confirm Pizza Hut`s position as the largest pizza company in the world,” Creed said. There are three important YUM milestones! sketched for pizza hat. One to make sure there are strong operations and digital execution in place to deliver, „on the simplest, fastest, tastiest pizza to deliver.” How did Pizza Hut get its groove back? In May 2017, the parent company A Yum! Brands orchestrated a $130 million intervention.

The Transformation Agreement is a multi-step approach that aims to improve the company`s foundation – refranchising, improving media spending, improving operations, accelerating delivery times and replacing obsolete red roof concepts with more efficient delivery/implementation models. The agreement also included an „aggressive investment in digital,” where the company lags miserably. In early 2015, Yum agreed to invest $180 million in KFC through an agreement with franchisees. The agreement is widely praised for paving the way for the resurgence of the KFC. KFC`s U.S. revenue grew 2% – the 11th straight positive quarter – and the brand has just launched its popular zinger sandwich in the United States. To date, Pizza Hut offers several online ordering tools, including a delivery tool with text notifications, order options from digital assistants who can talk, and a loyalty program that rewards customers for every dollar they spend on online orders.

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